Aviatrix Medium Boston Bag - Retail Price $1990
Guccio Gucci (1881 – 1953) the son of an Italian merchant, started the
House of Gucci in Florence in 1906 as a small, family-owned saddlery shop. Guccio was an exceptional craftsman and as a young man he quickly established a reputation for quality. In 1938, he opened a store in Rome. Guccio designed many of the company's most notable products himself, in 1947 Gucci introduced the iconic bamboo handle handbag, which is still one of the company’s most popular products.
After Guccio Gucci's death in 1953, his son
Aldo Gucci helped to ensure that the company became a leading international brand. The first Gucci boutiques abroad were opened in London, Paris and New York. Gucci expanded into the Far East in the late 1960s, opening stores in Hong Kong, Tokyo and Korea. Gucci benefited from its association with stars such a
Audrey Hepburn and
Grace Kelly in the 1960s and it is also around this time that the company developed its famous GG logo, the Flora silk scarf and the Jackie O shoulder bag, made famous by
Jackie Onassis.
Peggy Top Handle Bag - Retail Price $1655
In the late 1970s a series of disastrous business decisions and family quarrels almost bankrupted the company. In the 1980s
Maurizio Gucci was left in complete control of the company, it was the first time in years that only one person had been in charge.
Indy Large Top Handle Bag - $3890
In the 1990’s,
Tom Ford restored Gucci's reputation for chic, making it once again one of the most prestigious and easily recognizable fashion brands in the world. Current Gucci CEO
Mark Lee, in an interview with
Women's Wear Daily in 2006 said that the company “had the best year in the history of the company, so we are quite proud and happy about that”.
Britt Medium Boston Bag $1150
In 2006 Gucci generated over US$7 billion in revenue and was ranked 46th in the Business Week annual "Top 100 Brands". Gucci is the second biggest selling fashion brand after LVMH (Louis Vuitton Moet Hennessy). Gucci is, however, the biggest selling Italian brand in the world. The House of Gucci belongs to a French conglomerate Pinault-Printemps-Redoute (PPR). It operates 425 stores worldwide and distributes its products wholesale through franchisees and upscale department stores.
Gucci Group is now one of the world’s leading multi-brand luxury goods companies, with a wide range of products and an extensive geographical presence.
Royal Large Tote Retail Price $1990
Its brands include
Gucci,
Bottega,
Veneta, Yves Saint Laurent, Balenciaga, Stella McCartney, Alexander McQueen and
Sergio Rossi. The group sells high-quality luxury goods, including handbags, luggage, shoes, timepieces, jewellery, perfumes and cosmetics, belt clasps (the one with the Guccio Gucci initials, was introduced in 1964), and eyeglasses.
The group currently has 454 stores worldwide and also wholesales products through franchisees, duty-free stores and leading departments stores.
Gucci manufactures all its products in Italy and has 219 directly operated stores.
Blason Evening Bag - Retail Price $1190
There are two main websites guccigroup.com and gucci.com and they are both considerably better than Louis Vuitton’s website, even though they still tend to be rather slow due to the excessive graphics! At gucci.com you can shop online for a wide range of products. They even have a form where you can ‘consult a personal shopper’ although I didn’t try it to see how fast the consultation was.
You can also rotate the bags displayed through 360° so you can see them from all angles! But not inside unfortunately.
The only thing lacking is a search bar. For info. on how to spot a fake Louis Vuitton bag see here
How to Spot a Fake Louis Vuitton
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