Kodak's New Fake Buster TRACELESS Technology

Womens Handbags - Kodak's New Fake Buster TRACELESS Technology

The business of fakes in general and fake designer handbags in particular is big business. It is estimated that 90% of all Louis Vuitton designer handbags sold, for example, are fakes. There is also the far more serious problem of fake medicines and toothpaste made in China which may contain the poisonous chemical diethylene glycol.

Kodak Traceless SystemNow Kodak has come up with a way of beating the counterfeiters and manufacturers of fakes, that may put them out of business altogether. Their system is based on the premiss that counterfeiters can’t copy what they can’t find. The Kodak TRACELESS System is a "forensically invisible authentication technology" that uses a combination of proprietary markers and handheld readers to enable customers to easily check, in the field, to see if an item is authentic.

The System creates items that are equipped with unique material properties that can only be detected using Kodak’s reading technologies.

In case you were cynically thinking that this is all Kodak marketing hype then think again. The anticounterfeiting solution has just received the prestigious InterTech Technology Award from the PIA/GATF, the world’s largest graphic arts trade organization.

Jeffrey Hayzlett, Chief Marketing Officer, Kodak’s Graphic Communications Group said “Our customers and the InterTech judges recognize that the TRACELESS System is an easy to implement yet highly effective way to fight back against the threat of counterfeiting to brands and consumers.”

The marker materials used by the TRACELESS System can be mixed with inks, toners, varnishes, paper pulp, plastics, powders, pigments, liquids and textiles and other items for analog and KODAK digital printing applications. Users have secure control of the markers, the readers and associated software. Counterfeiters are therefore prevented from duplicating the products or their packaging.

Kodak’s technology can help reduce counterfeiting in virtually every industry sector from currency to product safety labels.

According to Steve Powell from Kodak. “The KODAK TRACELESS System is easy to implement, virtually impossible to reverse engineer, and affordable for mass implementation.”

KODAK Markers

  • Can be integrated into numerous host materials without impacting their material characteristics

  • Can only be detected using TRACELESS Readers — they are undetectable by standard optical, forensic, or chemical analysis

  • TRACELESS Readers are precision built and extremely reliable, durable, and accurate

  • The system makes reverse engineering virtually impossible

  • The same marker and reader offer multiple levels of security —basic pass/fail or additional levels (confidential disclosure only)

  • The system can be customized to meet individual requirements

  • The TRACELESS System is already being used by customers for a wide variety of applications including:

  • Fashion apparel and accessories

  • Pharmaceuticals

  • Premium wines and spirits

  • Cosmetics

  • Documents and identification

  • So there may finally be a solution on the horizon to the widespread problem of fakes in all areas. In the meantime, while we are waiting for the readers to become widely available you may wish to check out How To Spot Fake Louis Vuitton Bags

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    Coach - Affordable American Luxury Handbags

    Coach Handbag Patricia's Legacy Bag

    Women's Leather Handbags - Coach - Affordable American Luxury Handbags

    Patricia's Legacy Bag $298

    Coach Inc. is an American leather goods company, which started out as a family-owned business in a loft in Manhattan, New York in 1941. It is most well-known for its ladies' leather handbags, but it also produces other items for both men and women, such as luggage, briefcases, wallets, and accessories (belts, shoes, silk scarves, umbrellas, sunglasses, key chains, etc.), watches, shoes, and even office furniture
    Coach Handbag Carly Leather Bag

    Coach designer bags and leather products are expensive, but extremely well-made, using a high-quality leather and sturdy metal rivets and hardware (often solid brass – solid gold would be nice (Ed.)).

    Carly Leather Bag $498

    The Coach website states “Our glove-tanned pieces are crafted from natural leather which burnishes over time, acquiring a rich, lustrous patina … each style features signature details such as distinctive hardware, double-needle stitching and bound edges. The shapes soften gradually to the touch, taking on the individual imprint of the wearer.

    Coach leather goods will often last 15 years or more with proper care, and some of the original Coach bags from the 1970s are still intact and in regular use. One of the outstanding features of the Coach company is that they will repair any Coach product all you have to do is to ship it back to the home office for a nominal fee, with a letter describing the problem.

    Coach Bag Chelsea Hair Calf Satchel
    The original designer for Coach was the American designer, Bonnie Cashin. In 1960, Miles and Lillian Cahn, the owners of a wholesale handbag manufacturing business, decided to create a retail collection.

    Chelsea Hair Calf Satchel $898

    They invited Cashin to become their designer. She declined the project, as at the time she was too busy. In an unusual move the Cahns said they would not start the business without her. They ended up waiting two years for her to be free. In 1962, Cashin became the designer for their new label of leather accessories, Coach.

    Cashin revolutionized the handbag industry. Her designs were more like modern sculpture and were dyed to match her favourite candy colours of pink, orange, yellow and green, and lined with exquisite Belgian linens, Mexican cottons, or tweeds from designer Dorothy Liebes. After many years of black and brown, clients were enthralled by the new variety of shapes, colours and textures available, all with convenient wide openings or exterior coin purses and pockets.
    Coach Bag Rambler Legacy Satchel
    Cashin pioneered the use of hardware on her clothes and accessories, in particular the brass toggle that was to become the Coach hallmark.
    Rambler Legacy Satchel $298

    Coach has unusually long production runs for a luxury bag designer and is therefore able to take advantage of economies of scale which ensures higher profit margins. Coach also utilizes lower-cost production facilities in developing countries such as China and the Dominican Republic.

    Coach is also successful due to the fact that it has a reputation for 'affordable luxury,' i.e. it is recognized as a luxury product yet is priced to be accessible to those for whom price is a consideration.
    Overseas sales are strong, especially in Japan. Its main competition in Asia is Louis Vuitton, which remains the top seller of women's luxury handbags –see
    Louis Vuitton Bags and Gucci Designer Handbags.

    In 1985 Coach was acquired by the Sara Lee Corporation. In October 2000, Coach became a public traded company listed on the NYSE. Since this purchase the company
    has expanded to include "fashion" items